Think customer service isn’t part of your marketing strategy? Think again.
Repeat customers and word-of-mouth are worth more in marketing dollars than the rest of your marketing efforts combined. Consumers trust their friends more than they’ll ever trust your company and the messages you put in front of them. But, you can increase trust and credibility, and get customers to introduce you to the people they know, if you treat them like a friend.
Strong customer relationships don’t happen overnight, and they start with understanding actually what your customers consider good service. Let us help you identify the opportunities and practices you can explore to get people coming back to you, and talking about their experiences with you to others.
Customer service strategy can include:
- Implementing social media channels for customer service
- Optimizing your webpage for customer service
- Referral incentive programs
- Loyalty programs
- Employee advocacy strategy
- Establishment of guidelines and practices
Find out how strategy for strengthening relationships can make all the difference for your business.